Head of Americas Marketing
Core
Senior marketing leader responsible for driving asset growth, client retention, and client experiences across institutional, wealth, and intermediary channels in the US, Canada, and Latin America.
Role type
Senior IC Head of Marketing (Americas)
Builds
Full-funnel marketing plans, integrated campaigns, digital programs, and account-based marketing strategies for PIMCO's largest businesses.
Domain
Asset Management / Fixed Income / Wealth Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic marketing planning, team leadership, channel marketing, digital marketing, account-based marketing (ABM), budget management, cross-functional partnership, data analytics, event management, commercial strategy
Preferred skills
Experience in financial services, digital-first mindset, global matrix management, brand activation, MarTech integration
Technologies
Marketing automation platforms, CRM systems, data analytics tools, digital advertising platforms, content management systems
Responsibilities
Lead channel marketing teams for institutional and wealth/intermediary segments; translate business priorities into marketing roadmaps; manage marketing budget and allocate resources; own the Americas marketing funnel from awareness to retention; lead integrated marketing programs including paid media, content, and events; define measurement frameworks connecting marketing activity to asset flows; partner with global centers of excellence on brand and MarTech; attract and develop senior marketing talent.
Seniority
Senior, hands-on IC