Marketing Performance Analyst
Hybrid · United StatesNo visa sponsorship
Core
Transforms marketing campaign data into actionable insights to optimize and scale campaigns for the Home Improvement Financing Division.
Role type
Marketing Performance Analyst
Builds
Marketing dashboards and campaign tracking structures
Domain
Financial Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, SQL, Tableau, Power BI, Domo, Cost tracking, Conversion analysis, Data storytelling, Customer lifecycle tracking
Preferred skills
Customer insights development, Marketing dashboard creation/maintenance
Responsibilities
Identify targeted campaign metrics, structure metric tracking, develop dashboards to show progress, analyze conversion and cost data, track customer lifecycle, provide data-driven insights to optimize campaigns
Seniority
Mid-level, hands-on IC