Consumer Loyalty Program Manager
Core
Designs and executes loyalty strategies to deepen customer relationships and drive engagement across financial services offerings.
Role type
Senior IC consumer loyalty program manager
Builds
Personalized, impactful loyalty programs aligned with the bank's mission
Domain
Financial services / Consumer banking / Loyalty marketing
Deliverable
product features
Required skills
Loyalty program strategy, customer retention, omni-channel marketing, data analysis, program optimization, stakeholder management, budget management, KPI definition, financial P&L management
Preferred skills
Agile product management, financial treatment of loyalty programs, consumer bank relationship lifecycle management
Technologies
Technology platforms for loyalty programs
Responsibilities
Develops and implements loyalty program strategy, identifies innovative differentiation opportunities, oversees customer communication strategies, collaborates with analytics and technology teams, partners with cross-functional teams, defines and tracks KPIs, manages budgets and resources
Seniority
Senior, hands-on IC