Marketing Manager
Core
Strengthen market position and drive profitable growth for assigned paint/industrial coatings portfolio by leveraging customer insights and executing marketing initiatives.
Role type
Senior Marketing Manager (Retail/Trade Marketing)
Builds
Category and brand performance, new product launches, and market share growth for Jotun's paint portfolio in Morocco.
Domain
Paints / Industrial Coatings / FMCG / Construction
Deliverable
product features | dashboards & analysis
Required skills
Category management, brand management, market analysis, competitor monitoring, customer insights, go-to-market strategy, pricing strategy, new product launches, stakeholder management, budget management
Preferred skills
Retail/trade marketing experience, experience in paints/FMCG/construction, experience in distributor environments
Technologies
N/A
Responsibilities
Initiate and implement campaigns, launches, and innovations based on market analysis; Drive segment, category, and brand performance; Generate marketing deliverables including insight and business cases; Coordinate new product launches with regional teams; Develop pricing and product management strategies to increase sales and market share; Match product portfolio to target markets and identify gaps.
Seniority
Senior, hands-on IC