Sr Manager Activation and Engagement
Core
Own and drive key engagement and activation strategies, translating business priorities into scalable member experiences for Medicare, FSA/HSA, and Employer segments.
Role type
Senior Manager, Activation & Engagement Strategy
Builds
Deals & Engagement Engine, personalization and targeting initiatives, cross-functional experience enhancements
Domain
Healthcare retail, supplemental benefits, digital engagement
Deliverable
product features
Required skills
end-to-end initiative ownership, cross-functional influence, analytical mindset, KPI definition and tracking, strategy development, process scaling
Preferred skills
personalization, targeting, lifecycle marketing, omni-channel retail, healthcare, fintech
Technologies
Deals & Engagement Engine
Responsibilities
Own and evolve execution of the Deals & Engagement Engine; Lead development and execution of engagement strategies across specific member segments; Drive cross-functional alignment with Product, Marketing, and Analytics; Define, track, and act on KPIs; Own delivery of measurable financial and engagement outcomes; Lead cross-functional initiatives end-to-end; Develop and scale best practices; Provide mentorship and leadership
Seniority
Senior, hands-on IC with leadership responsibilities
