Senior Associate, Marketing Strategist (In-App Marketing) | Retail Bank
Core
Develop in-app marketing campaigns to cross-sell products, drive new account generation, and deepen customer engagement for the Retail Bank channel.
Role type
Senior Associate, In-App Marketing Strategist
Builds
In-app marketing campaigns and creative assets for Capital One mobile applications
Domain
Financial Services / Retail Banking
Deliverable
product features
Required skills
Performance marketing, Creative strategy, Salesforce Marketing Cloud (SFMC), Customer Data Platforms, Marketing automation, Data analytics, Test & learn design
Preferred skills
Financial services experience, Marketing journey orchestration
Responsibilities
Own development of in-app marketing campaigns, Lead creative development for in-app campaigns, Support building audience strategies in SFMC, Partner with technical teams to build campaign guardrails, Monitor campaign performance and execute optimizations, Define testing strategies to drive business growth
Seniority
Senior, hands-on IC
