Senior Associate, Travel Product Marketing (Business Cards & Payments)
Core
Develop integrated marketing strategies and go-to-market plans for business cards and payment products to drive customer awareness and adoption.
Role type
Senior Product Marketing Associate
Builds
Integrated marketing strategies, positioning, messaging, and go-to-market plans for card and payment products
Domain
Fintech / Payments / Business Cards
Deliverable
product features
Required skills
Marketing strategy, GTM planning, customer insights, data analysis, campaign management, creative direction, competitor analysis, marketing technology, cross-functional collaboration, storytelling
Preferred skills
Masters degree in Marketing/Business, 4+ years marketing experience
Technologies
Marketing technology stack
Responsibilities
Develop insight-driven marketing strategies and GTM recommendations; Partner with Insights to validate positioning and act as voice of customer; Manage creative development for on-brand, high-quality marketing assets; Assess campaign performance and translate insights into actionable plans; Analyze customer behavior data to optimize segments and tests; Collaborate with product and channel teams to launch new features and campaigns.
Seniority
Senior, hands-on IC
