CareerPlan

Director, Product Management, Bank Marketing Tech, Audience Data & Reporting

McLean, VA, USFull-time$210k–$287k2026-10-27 → 2026-11-12
Based in United StatesNo visa sponsorship

Core

Own the strategy and execution of Audience Data and Reporting teams to transform marketing data into a robust platform for audience segmentation and insights for marketers and AI systems.

Role type

Director, Product Management (Data & Reporting)

Builds

Marketing performance data products and robust data infrastructure

Domain

Banking / Marketing Technology / Data Analytics

Required skills

Product Management, Strategic Roadmap Definition, Stakeholder Management, Data Infrastructure Management, Team Leadership, AI/Generative AI Strategy, Audience Segmentation, Executive Strategy Influence

Preferred skills

End-to-end strategy execution in fast-moving tech, Consumer-facing digital products

Technologies

Enterprise data infrastructure, Generative AI, Agentic AI systems

Responsibilities

Define strategic roadmap for audience data products, Lead blended team of product managers and data analysts, Transform marketing data ecosystem into a robust data platform, Influence executive-level strategy, Oversee development of data infrastructure for marketing performance

Seniority

Director, Strategic Leadership & Team Management