Director of Marketing
Core
Lead revenue-focused strategic planning and execution for marketing across multiple venue lines of business (BMO Center, Coronado Theatre, Davis Park), driving ticket sales, ancillary revenue, and brand awareness for live events.
Role type
Director of Marketing (Venue/Live Events)
Builds
Ticket sales campaigns, premium seating/private event marketing, digital assets, and public relations for live entertainment venues.
Domain
Live entertainment venues and events
Deliverable
product features
Required skills
Strategic planning, digital marketing, paid media management, CRM utilization, media relations, creative oversight, project management, data analysis
Preferred skills
Entertainment/venue marketing experience, AI/marketing technology adoption
Technologies
Sprout Social, Microsoft Office (Word, Excel, PowerPoint), CRM platforms
Responsibilities
Review ticket sales metrics and apply tactics to drive awareness; execute digital marketing for large-scale campaigns; develop revenue-generating campaigns for premium seating and private events; own strategy and execution of paid media across all channels; oversee venue social media calendar and content; direct public relations image and media relationships; assign and manage creative content workload.
Seniority
Senior, hands-on IC with supervisory responsibilities