Manager, Digital Strategy | University of Miami
Core
Lead digital strategy and paid media campaigns for Miami Athletics to drive fan engagement, brand awareness, and revenue.
Role type
Manager, Digital Strategy (Sports & Entertainment)
Builds
Digital campaigns, social media content, and paid media initiatives for University of Miami Athletics
Domain
Sports, Entertainment, Higher Education
Deliverable
product features
Required skills
Paid media strategy (Meta, Google), social media management, content creation (photography, video), audience segmentation, A/B testing, analytics, Adobe Creative Suite
Preferred skills
Division I athletic team experience, content curation
Technologies
Meta Ads, Google Ads, Adobe Photoshop, Adobe Lightroom
Responsibilities
Develop and oversee digital strategy for assigned sports; manage social media channels (X, Instagram, Facebook, YouTube, TikTok); create content calendars; direct paid media campaigns; analyze metrics and optimize strategies; collaborate with stakeholders on brand messaging.
Seniority
Manager, hands-on IC