Director, Search & AI Visibility
Core
Director leading integrated search strategy (paid, organic, AI) to drive patient acquisition and demand for UHealth, the Miller School of Medicine, and the Academy.
Role type
Director, Search & AI Visibility
Builds
Integrated search demand models, AI visibility measurement systems, and enterprise search standards.
Domain
Academic Medicine / Digital Marketing
Required skills
Integrated search strategy, demand modeling, AI visibility measurement, technical SEO, paid search advisory, conversion optimization, entity strategy, vendor management
Preferred skills
Experience with AI Overviews, Answer Engine Optimization, cross-functional leadership in academic settings
Technologies
Google Ads, Microsoft Advertising, Google Search Console, GA4, NPPES, ORCID, PubMed, Wikidata
Responsibilities
Build integrated search strategy across paid, organic, and AI channels; develop demand models for budget allocation; own technical SEO and entity strategy; build AI visibility measurement systems; advise on paid search standards and automation; manage vendor performance and agency recommendations.
Seniority
Director, strategic leadership & team management
