Principal Marketing Associate, Premium
Core
Lead brand strategy and execute large-scale, multi-channel marketing campaigns to drive account growth, brand affinity, and customer engagement for travel and premium financial products.
Role type
Principal Marketing Associate (Brand Strategy & Campaign Execution)
Builds
National marketing campaigns, brand assets, and creative optimization frameworks
Domain
Travel & Financial Services Marketing
Deliverable
product features
Required skills
Brand strategy, multi-channel campaign execution, creative process management, cross-functional partnership, strategic thought partnership, brand persona alignment, project prioritization
Preferred skills
Travel industry marketing, premium brand marketing, financial services marketing, highly regulated industry experience, optimization planning, autonomous work in matrixed environments
Technologies
Digital channels, website, email
Responsibilities
Develop and execute integrated marketing campaigns; shepherd creative projects from brief to execution; champion brand voice and style guides; partner with cross-functional teams to drive project delivery; leverage influencing skills to ensure initiative success
Seniority
Principal, hands-on IC with strategic leadership