On-site Owned and Operated (O&O) Product Manager - CVS Media Exchange (CMX)
Core
Drive development and optimization of onsite display and sponsored advertising experiences (Sponsored Products and Brands) to expand monetization capabilities and deliver measurable outcomes for advertisers.
Role type
Senior Product Manager, Retail Media/AdTech
Builds
Scalable onsite advertising solutions for CVS Media Exchange (CMX)
Domain
Retail Media Networks, Digital Advertising, AdTech
Deliverable
product features
Required skills
Product management in digital advertising/retail media, GAM (ad units, key-values, targeting, trafficking), Data analysis (SQL, Python, R, Excel), Data visualization (Tableau, Looker, Power BI)
Preferred skills
Retail media network monetization strategies, Auction-based systems and ranking logic, A/B testing methodologies, Cross-functional leadership
Technologies
Tableau, Looker, Power BI, SQL, Python, R, Excel
Responsibilities
Evolve onsite advertising product roadmap for display and sponsored formats, Optimize onsite inventory strategy and placement design, Partner with engineering and sales to improve platform performance and scalability, Deploy interactive dashboards to track performance metrics and KPIs, Leverage data insights to support product decisions and experimentation
Seniority
Senior, hands-on IC
