Product Owner - CTV Monetization
Core
Drive monetization and growth strategy for Connected TV and streaming products, balancing revenue generation with user experience.
Role type
Product Owner (CTV Monetization & Growth)
Builds
Revenue-generating features, user acquisition initiatives, and in-app experiences for CTV platforms.
Domain
Local news media, Connected TV (CTV), Streaming, Ad-Tech
Deliverable
production ML models | product features
Required skills
Product roadmap ownership, backlog management, stakeholder translation (Sales/Marketing to Engineering), revenue analysis (yield, CPM, fill rate), A/B testing design, CTV ad-serving concepts (DAI, SSAI/CSAI), user acquisition funnel optimization
Preferred skills
Experience with AVOD and sponsorship formats, proficiency with analytics platforms (Amplitude), experimentation tools (LaunchDarkly)
Technologies
Jira, Confluence, Figma, MS 365, Amplitude, LaunchDarkly
Responsibilities
Own and prioritize product backlog for monetization and growth; translate Ad Sales and Marketing goals into user stories; lead sprint planning and delivery; serve as primary interface for Ad Sales and Marketing; own measurement framework for monetization metrics; define strategy and roadmap for AVOD and paid acquisition; design and interpret A/B tests for conversion funnels
Seniority
Mid-level Product Owner (3-5 years experience)
