In-Store Owned and Operated (O&O) Product Manager - CVS Media Exchange (CMX)
Core
Drive the development, execution, and scaling of CVS Media Exchange's in-store media network, connecting physical and digital experiences to deliver measurable outcomes for advertisers.
Role type
In-Store Product Manager (Retail Media/AdTech)
Builds
In-store media network including digital screens, audio, and emerging formats for CVS Health stores
Domain
Retail Media / Digital Advertising / AdTech
Deliverable
product features
Required skills
Product management in digital advertising/retail media/AdTech, cross-functional collaboration, inventory strategy, buying model development, platform capability enhancement, measurement framework development
Preferred skills
In-store media buying models (slot/impression-based), measurement solutions (attribution/incrementality), first-party data targeting, analytics tools, A/B testing
Technologies
Digital screens, in-store audio, ad serving platforms, analytics tools
Responsibilities
Contribute to the in-store media product roadmap, expand and optimize in-store media supply, develop buying models and inventory packaging, partner with engineering/data/operations to enhance platform capabilities, support measurement frameworks, collaborate with Sales/GTM/Operations to launch offerings
Seniority
Mid-Senior, hands-on IC
