Growth Marketing Manager Shell
Core
Lead the full customer journey (acquisition, activation, retention, growth) for Shell Germany, driving brand visibility and commercial performance across the DACH reseller region.
Role type
Senior Growth Marketing Manager (B2B)
Builds
High-impact campaigns, demand generation programs, lifecycle marketing journeys, and value-added service adoption for Shell products.
Domain
Energy (Shell) / B2B Marketing / DACH Region
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Native German, B2B marketing strategy, demand generation, lifecycle marketing, CRM management, paid media, SEO, CRO, data analysis, project management
Preferred skills
Marketing Automation, Salesforce, ZoomInfo, LLM-driven content, survey design
Technologies
Salesforce, ZoomInfo, Marketing Automation platforms, Paid Media tools, SEO tools, CRM systems
Responsibilities
Define and execute Germany-specific marketing strategy aligned with commercial priorities; Identify target segments and priority channels for customer acquisition; Develop value propositions for core offerings and Value Added Services; Manage paid media, SEO, and website performance; Lead outbound programs and lost-lead recovery; Optimize website UX, traffic, and conversion pathways; Manage marketing budget and coordinate cross-functional teams; Drive experimentation and data-led decision making.
Seniority
Senior, hands-on IC