Manager Consumer Insights
Core
Develop and deliver consumer learning plans to inform brand, innovation, and growth decisions for assigned brands within the Tyson Foods portfolio.
Role type
Manager, Consumer Insights
Builds
Consumer learning plans and research programs
Domain
Food & Beverage / Consumer Packaged Goods (CPG)
Required skills
Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, Brand strategy and positioning, Campaign pre-testing and tracking, Qualitative and quantitative research methods, Project management, Budget management, Stakeholder alignment
Preferred skills
Innovation experience, Manufacturer-side experience, Test-and-learn approach, AI-enabled tools proficiency
Responsibilities
Translate business priorities into focused learning plans with clear decisions and action standards; Lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation; Manage suppliers, project quality, timing, budget, and stakeholder alignment; Advance Consumer Insights standards and procedures using best-in-class research practices.
Seniority
Manager, hands-on IC with team coordination
