Manager Consumer Insights
Core
Own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio.
Role type
Manager, Consumer Insights
Builds
Consumer learning plans and objective recommendations for brand, innovation, and growth decisions
Domain
Food industry / Consumer Packaged Goods (CPG)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, Brand strategy and positioning, Campaign pre-testing and tracking, Need-states mapping, Trend identification, Qualitative and quantitative research methods, Project management, Budget management, Supplier management
Preferred skills
Innovation experience, Manufacturer-side experience, Food industry experience, AI-enabled tools proficiency
Technologies
Microsoft 365, Syndicated scanner and panel data tools
Responsibilities
Translate business priorities into focused learning plans with clear decisions and action standards; Lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation; Manage suppliers, project quality, timing, budget, and stakeholder alignment; Advance Consumer Insights standards and procedures for the enterprise.
Seniority
Manager, hands-on IC with supervisory responsibilities
