Marketing Manager
Core
Plan, develop, and execute shopper marketing strategies and annual plans for a portfolio of brands within the Rapid Growth BU for major grocery retailers like Kroger and ALBSCO.
Role type
Senior Shopper Marketing Manager
Builds
Strategic and tactical annual plans, launch plans, and marketing campaigns for grocery retailers
Domain
Food industry / Consumer Packaged Goods (CPG) / Retail
Deliverable
product features
Required skills
Strategic planning, budget management, agency management, business analysis, project management, cross-functional collaboration, public speaking, data analysis (Excel, syndicated data)
Preferred skills
Shopper marketing experience, experience with advertising agencies, experience with IRI/Mintel/Retail Link systems, NPD/Tango system experience
Technologies
Microsoft Office (Excel), IRI, Mintel, Retail Link, NPD, Tango
Responsibilities
Develop and execute strategic and tactical annual plans for assigned retailers; Conduct annual planning with Tyson sales teams; Improve marketing return on investment; Manage and maintain annual budgets; Secure alignment and approval of plans among Sales, Brand, and retailer teams; Engage Shopper Insights team for rationale; Conduct strategic business analyses; Develop and execute launch plans for supported brands; Manage and direct agency work; Manage personal Travel and Expense budgets
Seniority
Senior, hands-on IC with management responsibilities