Sr Manager, Marketing and Communications
Core
Sr Manager of Web Content Strategy & Optimization building the future content ecosystem, governance model, and operating system for DaVita.com to support discoverability by search engines and AI-driven answer engines.
Role type
Senior Manager, Content Strategy & SEO
Builds
Modernized Davita.com experience, scalable content governance processes, and optimized content pipelines for SEO/GEO/AI visibility.
Domain
Healthcare (Chronic Kidney Disease) + Digital Content Strategy & SEO
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy, SEO, GEO (Generative Engine Optimization), AI visibility strategy, content governance frameworks, cross-functional collaboration, team leadership, data-driven optimization, writing/editing, CMS management
Preferred skills
Technical SEO (structured data/schema), AI content tools workflows, UX writing, Information Architecture
Technologies
SEMrush, Ahrefs, Screaming Frog, GA4, GSC, WordPress, Contentful, Sitecore
Responsibilities
Develop and own the site content roadmap aligned to website and search engine outcomes; Establish and run a scalable governance model across cross-functional partners; Own organic visibility across SEO, website content, GEO, and AI visibility; Manage and mentor a team of 3 owning content creation and optimization; Establish and maintain site content standards and workflows; Run regular content audits to update, remove, or optimize pages based on performance data.
Seniority
Senior, hands-on IC with management responsibilities