Content Designer
Core
Planning, developing, and delivering digital content and SEO strategies to grow awareness and conversion for HCF's Overseas Visitors Health Cover (OVHC) offering.
Role type
Senior Digital Content Manager (International Business)
Builds
Digital content, microsites, CRM, and mobile experiences for international members
Domain
Health insurance / International business
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital content strategy, SEO, UX principles, accessibility (WCAG), stakeholder management, content auditing, analytics interpretation, inclusive content creation
Preferred skills
Health/insurance/finance industry experience, culturally and linguistically diverse audience expertise, agile methodologies
Technologies
AEM, Adobe Analytics, SEMrush, JIRA, Confluence
Responsibilities
Develop and implement digital content and SEO strategies; Create engaging, user-centric content; Ensure content is inclusive and accessible; Collaborate with designers and developers; Use analytics to track content performance; Lead content reporting and optimization projects
Seniority
Senior, hands-on IC