Campaign Manager, CRM & Lifecycle
Core
Design and execute personalized lifecycle campaigns across email, SMS, and IVR for patient and business audiences to improve activation, retention, and clinical adherence.
Role type
Mid-senior IC Campaign Manager (CRM & Lifecycle)
Builds
Personalized engagement programs and journey flows for patients and healthcare professionals
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features
Required skills
Salesforce Marketing Cloud (Journey Builder, Automation Studio), audience segmentation, campaign strategy, stakeholder management, BRD writing, compliance governance (CAN-SPAM, TCPA), data requirements specification
Preferred skills
Salesforce Data Cloud, healthcare industry experience, B2B/professional audience campaign design, AI tools for creative workflows
Technologies
Salesforce Marketing Cloud, Salesforce Data Cloud, Email Studio, Automation Studio, Journey Builder
Responsibilities
Own strategy and design of lifecycle campaigns across email, SMS, and IVR; translate business and clinical goals into campaign architecture; produce build-ready specifications for technical teams; manage stakeholder expectations and communication; define testing plans and success metrics; lead post-campaign analysis and optimization
Seniority
Mid-senior, hands-on IC