Adobe Journey Optimizer Lead (d/m/w) - Standorte: Frankfurt, Bonn oder Berlin
Core
Lead the strategic development and optimization of data-driven customer journeys and omnichannel engagement concepts for Deutsche Bank's private banking customers using Adobe Experience Platform and Adobe Journey Optimizer.
Role type
Senior IC Customer Engagement Lead (Adobe AEP/AJO)
Builds
Scalable customer journey solutions, personalization strategies, and omnichannel activation campaigns for private banking.
Domain
Banking / Customer Engagement / Adobe Experience Cloud
Deliverable
production ML models | product features
Required skills
Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Customer Data Platforms (CDP), Real-Time Customer Profiles, Customer Journey Orchestration, Omnichannel Strategy, Business Requirement Translation, Executive Communication, AI Tool Utilization
Preferred skills
Experience leading AJO/AEP implementation or scaling in large enterprises, Data-driven KPI analysis, Stakeholder management with IT/Platform teams
Technologies
Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Cloud
Responsibilities
Drive strategic adoption and evolution of AJO/AEP in Personal Banking; Develop innovative personalization and omnichannel concepts; Identify new use cases and translate them into scalable solutions; Evaluate Adobe Cloud innovations and AI potentials; Analyze journey KPIs to derive optimization measures; Advise business units and represent their interests with IT/Platform teams.
Seniority
Senior, hands-on IC with strategic leadership