Product Marketing Manager
Core
B2B product marketer driving go-to-market strategy, revenue, and brand awareness for AI-powered data security and management SaaS products.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, content assets, sales enablement collateral, and promotional activations for data protection solutions.
Domain
Data security, data management, SaaS, Cloud
Deliverable
product features
Required skills
Product marketing, technical marketing, go-to-market strategy, content strategy, sales enablement, storytelling, customer persona development, competitive positioning
Preferred skills
Cloud, data security, SaaS, AI, Challenger Insight Selling, Command of the Message, marketing to midsize businesses, AI tool usage
Technologies
SaaS platforms, data protection tools, AI tools
Responsibilities
Develop target personas for data protection projects, devise in-product marketing strategies, craft messaging and positioning for flagship data protection product, implement go-to-market strategy to raise brand awareness, develop content strategy for demand generation, define and execute sales plays, represent company at conferences and analyst briefings, collaborate on sales enablement collateral
Seniority
Mid-Senior, hands-on IC
