Webinar & Email Marketing Associate
Core
Execute webinar, event, and email marketing programs using automation platforms to drive audience engagement and campaign performance.
Role type
Associate, marketing operations (webinar & email)
Builds
Marketo builds, email campaigns, webinar registration workflows, and automated follow-up sequences
Domain
B2B Technology / Digital Marketing
Deliverable
product features
Required skills
Marketo, email marketing fundamentals, segmentation, suppression logic, personalization tokens, send scheduling, compliance, QA processes, stakeholder coordination, metrics analysis
Preferred skills
ON24, Zoom Webinars, Microsoft Teams, Knak, Optimizely CMS, HTML/CSS, UTM tracking, preference center management
Technologies
Marketo, ON24, Zoom, Microsoft Teams, Knak, Optimizely
Responsibilities
Configure and QA Marketo program elements (smart lists, campaigns, forms, landing pages), execute webinar email programs (invitations, reminders, post-event), coordinate with stakeholders on requirements and assets, collect and analyze email/webinar metrics, provide technical support for live webinars
Seniority
Individual Contributor, Associate level
