Business Analyst II
Core
Business Analyst supporting digital marketing campaigns and patient engagement solutions by bridging business stakeholders and technical teams.
Role type
Senior Business Analyst (Digital Marketing)
Builds
Digital campaign solutions, email journeys, and reporting dashboards for patient engagement.
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Business analysis, functional specifications, use cases, Jira, Salesforce Marketing Cloud/Data Cloud, email marketing, campaign analytics, data segmentation, test planning, stakeholder communication
Preferred skills
Lean/Agile methodology, training/mentorship
Technologies
Jira, Salesforce Marketing Cloud, Salesforce Data Cloud
Responsibilities
Create Jira user stories and functional specifications for digital campaigns; analyze campaign processes and propose workflow improvements; define reporting requirements for campaign performance; configure segments and email journeys in Salesforce; develop and execute test plans; coordinate with development, QA, and marketing teams; provide ongoing support post-deployment.
Seniority
Senior, hands-on IC