Sr. Social Media Manager
Core
Lead architect of global brand social media investments, defining how SailPoint communicates the value of its Identity Security Platform to the broader market.
Role type
Senior IC social media leader (omnichannel strategy & execution)
Builds
Global social media presence, content engine, and paid/organic campaigns for SailPoint's Identity Security Platform
Domain
Cybersecurity / Identity Security / B2B SaaS
Deliverable
product features
Required skills
Omnichannel social strategy, AI-powered content generation, paid social campaign management, social listening & intelligence, funnel attribution & ROI analysis, executive-level data storytelling
Preferred skills
Enterprise SaaS or cybersecurity industry experience, agency-side media planning background, technical content creation
Technologies
Sprout Social, Hootsuite, TradeDesk, LinkedIn Campaign Manager, GA4, CRM integrations
Responsibilities
Audit social footprint and technology stack; decide platform investment strategy; write posts and product stories; build editorial calendar and asset workflow; implement AI-powered content tools; run paid social experiments; optimize creative and bidding strategies; deploy social listening tools; partner with brand creative and product marketing
Seniority
Senior, hands-on IC with strategic authority
