Marketing Communications Specialist - Hitachi High-Tech India Pvt. Ltd.
Core
Establish and develop the Local Marketing Communication function in India, supporting business growth through localization of global marketing content, development of India-specific initiatives, digital marketing execution, and lead generation.
Role type
Marketing Communications Specialist (B2B)
Builds
Localized marketing campaigns, digital assets, and lead generation initiatives for Hitachi High-Tech's optical communication and datacenter solutions in India.
Domain
Industrial technology / Scientific instruments / Optical communication
Deliverable
product features
Required skills
Content localization, Digital marketing, Event management, Salesforce/CRM, Technical to customer-oriented messaging, AI tool usage for content creation
Preferred skills
Video editing, Social media content creation, Basic website content management, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
Technologies
Salesforce, Canva, PowerPoint, Excel, Word, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Express
Responsibilities
Localize global marketing materials for the Indian market; Create and edit marketing content including brochures, website, and social media assets; Manage and analyze digital marketing performance metrics; Coordinate exhibitions, seminars, and workshops; Manage marketing-generated leads and generate KPI reports.
Seniority
Mid-Senior level (5-8 years experience)
