Sr. Product Marketing Specialist
Core
Define and execute go-to-market strategies, messaging frameworks, and thought leadership for SailPoint's identity security and privileged access solutions.
Role type
Senior Product Marketing Specialist (Identity Security)
Builds
GTM programs, executive briefs, white papers, sales decks, webinars, and enablement assets for global field and partner teams.
Domain
Enterprise SaaS, Identity and Access Management (IAM), Privileged Access Management (PAM), Cybersecurity
Deliverable
product features
Required skills
GTM strategy, storytelling, content creation, market and competitive intelligence, sales enablement, cross-functional collaboration
Preferred skills
Experience in privileged access, identity security, or cybersecurity product marketing
Technologies
SailPoint identity security platform
Responsibilities
Refine product story and articulate value for managing/governing/securing privileges; Execute comprehensive GTM plans to drive awareness and adoption; Create content across formats (briefs, decks, blogs); Establish thought leadership through market education; Analyze market trends and competitor positioning; Deliver enablement assets and training to sales/partner teams; Define and track success metrics for marketing programs.
Seniority
Senior, hands-on IC