Campaign Analyst Intern
Core
Intern supporting the Life Company organization by creating marketing campaign audiences for Life Insurance, Annuities, Health Insurance, and Investment products.
Role type
Marketing Campaign Analyst Intern
Builds
Target marketing audiences and campaign data for financial products
Domain
Financial Services (Insurance/Investments) Marketing
Deliverable
product features
Required skills
audience building, funnel analysis, data science model application
Preferred skills
Salesforce Marketing Cloud, Snowflake, Tableau, paid media knowledge
Technologies
Salesforce Marketing Cloud, Snowflake, Tableau
Responsibilities
building and refining target marketing audiences, analyzing funnel fallout, applying data science models to improve response rates, leading campaign requirement sessions, overseeing audience data build and execution
Seniority
Intern, entry-level
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