Product Marketing Senior
Core
Drive account growth for new and existing members through digital-first marketing strategies, campaign execution, and performance optimization.
Role type
Senior Product Marketing Manager (Financial Services)
Builds
Digital marketing campaigns, member acquisition funnels, and brand storytelling initiatives for USAA's banking products.
Domain
Financial Services / Banking / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, conversion channel management (Paid Search, Affiliates, Direct Mail), marketing budget allocation, performance analytics, stakeholder collaboration, regulatory compliance understanding, financial analysis
Preferred skills
U.S. military experience, matrixed organization navigation, autonomous problem-solving, continuous learning
Technologies
Paid Search platforms, Affiliate networks, Direct Mail systems, Analytics tools
Responsibilities
Plan and execute the digital-first marketing lifecycle including strategy, research, and optimization; Provide insights on budget allocations to ensure efficient Cost per Account (CPAs); Collaborate with Product, Risk, and Analytics teams to shape marketing plans; Ensure business activities align with risk and compliance policies; Leverage storytelling to drive adoption of new ways of working.
Seniority
Senior, hands-on IC
