AVP, Marketing Technology Activation and Growth, P&C Marketing
Core
Executive leader driving value from MarTech, data, and innovation to translate capabilities into measurable business impact across P&C Marketing, focusing on acquisition, conversion, and deepening through disciplined audience strategy and lifecycle design.
Role type
Senior IC VP-level Marketing Technology Activation & Growth Leader
Builds
End-to-end marketing journeys across email, SMS, outbound calling, and onsite experiences; strategic capability roadmaps for operational and technology paths.
Domain
Insurance (P&C) / Marketing Technology & Data
Deliverable
production ML models | product features | dashboards & analysis
Required skills
MarTech ecosystem expertise, data-driven audience strategy, marketing automation, journey orchestration, testing and optimization, AI application for efficiency, lifecycle marketing leadership, team building, C-Suite influence, risk management, compliance framework knowledge.
Preferred skills
Agile environment leadership, strategic roadmap development, multi-channel campaign goal achievement, emerging third-party relationship identification.
Technologies
Adobe, Salesforce, Machine Learning (ML) platforms, Automated Intelligence (AI) platforms.
Responsibilities
Oversee go-to-market and channel marketing support plans; monitor results and implement changes to drive desired outcomes; develop strategic capability roadmaps; provide consultation on channel management optimization; oversee deployment of ML/AI platforms; manage risk and performance of large-scale third-party contracts; brief C-Suite leadership; build and oversee high-performing teams.
Seniority
VP-level, hands-on executive leader with people management