Associate Director of Enrollment Marketing
Core
Lead integrated marketing strategies and campaign execution to shape prospective students' experience and drive enrollment for the University of Arkansas.
Role type
Associate Director of Enrollment Marketing
Builds
Multi-channel recruitment campaigns, digital content, and CRM-driven communications for prospective students and families.
Domain
Higher Education / Enrollment Management
Deliverable
product features
Required skills
Integrated campaign management, CRM and marketing automation, data-driven strategy, cross-functional coordination, staff supervision, performance analysis, storytelling
Preferred skills
Higher education marketing expertise, executive communications, reputation management, multi-channel recruitment strategy, marketing analytics
Technologies
CRM platforms, marketing automation tools, email/SMS platforms, microsites, landing pages
Responsibilities
Lead design and implementation of targeted marketing strategies for undergraduate and transfer recruitment; coordinate full lifecycle marketing experience across email, SMS, and digital channels; analyze campaign performance using data and A/B testing; supervise staff for content production and project coordination; ensure compliance with privacy regulations and brand guidelines.
Seniority
Senior, hands-on IC with leadership responsibilities