Cross sell & Upsell Lead
Core
Lead cross-sell and upsell initiatives to drive customer value and revenue growth for Centrica Home products.
Role type
Senior commercial growth lead (cross-sell & upsell)
Builds
Targeted customer offers, campaigns, and commercial propositions
Domain
Energy retail / Customer growth
Deliverable
product features
Required skills
commercial project management, data analysis, segmentation, business case development, stakeholder management, regulatory compliance
Preferred skills
regulated industry experience, pricing strategy, CRM/digital channel expertise
Technologies
CRM environments, digital platforms
Responsibilities
Lead delivery of cross-sell/upsell activity, identify growth opportunities via new channels, design and optimize customer offers, leverage data for segmentation and targeting, partner with Marketing/Digital/Customer teams, monitor performance metrics, ensure regulatory compliance, provide insights to senior stakeholders
Seniority
Senior, hands-on IC