E Commerce Strategy Manager
Core
Drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven optimization program for Huntington's digital properties.
Role type
E-commerce Strategy Manager (CRO & Digital Optimization)
Builds
Optimized website experiences, landing pages, and digital acquisition campaigns
Domain
E-commerce, Digital Marketing, Conversion Rate Optimization
Deliverable
product features
Required skills
Conversion Rate Optimization (CRO), A/B and multivariate testing, Adobe Target, Sitecore Personalize, Adobe Analytics, HTML/CSS, Salesforce Marketing Cloud, SEO/SEM, digital acquisition strategies
Preferred skills
Enterprise-level CRO program management, testing strategy development, customer journey analysis, funnel optimization, website accessibility implementation, agile environment experience
Technologies
Adobe Target, Sitecore, Adobe Analytics, Salesforce Marketing Cloud, HTML, CSS