Digital Strategy Manager: Chicago or Columbus
Core
Driving measurable improvements in website performance and customer conversion through data-driven strategy, experimentation, and continuous optimization of the end-to-end digital funnel.
Role type
Digital Strategy Manager (Website & Conversion Optimization)
Builds
Optimized website conversion funnels and data-informed digital strategies
Domain
Digital marketing, web analytics, and customer experience optimization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital strategy, website optimization, A/B and multivariate testing, funnel analysis, KPI definition, stakeholder collaboration, data interpretation, experimentation roadmap management
Preferred skills
Web analytics platforms (Adobe Analytics, Adobe Target), CRO methodologies, customer journey mapping, regulated enterprise environment experience, UX principles, agile partnership
Technologies
Adobe Analytics, Adobe Target
Responsibilities
Own and optimize key website conversion funnels; Lead a structured experimentation roadmap across website pages; Define and monitor KPIs tied to website effectiveness; Translate business goals into actionable digital strategies; Analyze test results and scale winning experiences; Partner with UX, content, and development teams to implement improvements
Seniority
Mid-to-Senior level (7+ years experience)