Marketing Data Solutions Leader (Genius)
Core
Build and scale marketing data solutions to power the data foundation for reaching, engaging, and growing customers, ensuring marketing decisions are driven by accurate insights and scalable data.
Role type
Senior Marketing Data Solutions Leader (Data Engineering & Analytics)
Builds
Scalable data pipelines, audience segmentation strategies, and performance reporting frameworks for global marketing teams.
Domain
Payments technology / Global Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL, Cloud data platforms (Snowflake, BigQuery, Redshift, Databricks), Data pipeline architecture, Audience segmentation, Data integrity management, Cross-functional stakeholder alignment
Preferred skills
Customer Data Platforms (CDPs), Identity resolution, Global data privacy regulations (GDPR, CCPA), Multi-regional marketing support
Technologies
Snowflake, BigQuery, Redshift, Databricks, SQL
Responsibilities
Build and scale marketing data solutions to improve audience quality and campaign performance; Drive data integrity and trust across platforms; Design and optimize audience segmentation strategies; Shape data architecture and integration strategies; Translate data into business outcomes to influence targeting and ROI.
Seniority
Senior, hands-on IC