Marketing Lead, Brand + Creative
Core
Lead brand advertising development and agency partnerships to maintain GEICO's iconic brand relevance and drive business objectives.
Role type
Senior Brand Marketing Lead (Agency Management & Creative Strategy)
Builds
National brand advertising campaigns and omnichannel marketing initiatives
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Creative agency management, brief development, cross-functional campaign integration, creative performance analysis, project management, budget tracking, talent rights management, omnichannel marketing strategy
Preferred skills
Creative agency background, B2C service business experience, media fundamentals, full-funnel social media tactics, broadcast commercial rights management
Technologies
AI tools (Claude, Copilot)
Responsibilities
Manage day-to-day relationship with creative agency of record; develop and evaluate creative briefs; synthesize creative performance metrics from analytics; manage talent, usage rights, and ad expirations; track budget and invoices; partner with internal teams for cohesive campaign execution.
Seniority
Mid-Senior, hands-on IC