Marketing Director, National Media
Core
Own GEICO's national media investment end-to-end, translating brand goals into national plans across seven product lines and leading agency teams.
Role type
Senior IC marketing director (national media)
Builds
National media plans, measurement frameworks, and optimized media investments for GEICO's auto insurance products.
Domain
Insurance / National Media Buying & Strategy
Required skills
national media planning and buying, upfront negotiation leadership, budget stewardship, MMM and analytics modeling, audience strategy, team leadership, AI fluency
Preferred skills
multi-product brand experience, transformational organization experience, national sports partnerships, agency-side and client-side experience
Technologies
MMM, Claude, Copilot, LLMs
Responsibilities
Represent GEICO in national media engagements, translate business goals into actionable national media strategies, manage quarterly allocation of national media budget, lead high-profile negotiations, develop research and analytics solutions for ROI projections, build and develop a team of media professionals, champion marketing governance and brand safety, identify emerging innovations in national media, use AI tools for media decisioning and optimization.
Seniority
Senior, hands-on IC