Manager, Sports Marketing
Core
Manage GEICO's league, team, school, and talent partnerships in baseball and hockey, negotiating agreements and leading activations from strategy to launch.
Role type
Manager, Sports Marketing (Baseball & Hockey)
Builds
League and team partnership portfolios, activation plans, and cross-functional sports initiatives
Domain
Insurance / Sports Marketing
Required skills
sports sponsorship negotiation, partnership relationship management, activation strategy, cross-functional leadership, budget management, team building, baseball and hockey landscape knowledge, business case development, rights portfolio management
Preferred skills
experience in conversion-driven service businesses, ability to connect sponsorships to business outcomes, experience with league-level and team-level rights structures
Technologies
Social, Influencer, Creative, Analytics, Go-to-Market, Experiential
Responsibilities
Negotiate and renew sports sponsorship agreements; lead activation strategy and execution; manage partner relationships and business reviews; build and develop the internal team; measure partnership performance and manage budgets
Seniority
Manager, hands-on IC with team leadership
