Lead, Integrated Product Marketing
Core
Translates consumer strategy and segmentation into integrated messaging strategies and creative briefs for the Auto Insurance product across owned, earned, and paid channels.
Role type
Lead, Integrated Product Marketing (Auto Insurance)
Builds
Coherent cross-channel marketing activations and messaging frameworks for GEICO's Auto Insurance product
Domain
Insurance / Consumer Marketing
Deliverable
product features
Required skills
Multi-channel marketing strategy, consumer segmentation, creative briefing, funnel architecture, consumer research analysis, cross-functional partnership
Preferred skills
Insurance or financial services experience, enterprise brand strategy, managing consumer research agendas
Technologies
None stated
Responsibilities
Define cross-channel activation strategies for the product funnel; Translate consumer insights into messaging strategies and creative briefs; Own messaging evolution and message testing for the Auto Insurance product; Lead development of product claims into clear audience-specific messaging; Partner with Creative, Social, and Experiential teams to ensure executional coherence; Maintain a test-and-learn rhythm to refine segment-specific communications
Seniority
Lead, strategic execution & cross-functional partnership
