Lead Data Scientist, Marketing Advanced Analytics
Core
Lead a team of data scientists to solve complex causal inference problems in marketing and eCommerce, connecting model findings to business strategy and influencing global marketing investment decisions.
Role type
Senior IC Lead Data Scientist (Marketing Advanced Analytics)
Builds
Production ML models for customer segmentation, recommendation systems, MTA, and MMM that drive digital direct marketing ecosystem innovation.
Domain
Technology / Marketing / eCommerce
Deliverable
production ML models | dashboards & analysis
Required skills
Causal inference, Test design and measurement, Customer segmentation, Recommendation systems, MTA (Multi Touch Attribution), MMM (Marketing Mix Model), Python, SQL, Statistics, Mathematics, Algorithms
Preferred skills
Cleanroom technology, Data visualization, Storytelling with data, Mentoring, Cross-organizational project leadership
Technologies
Python, SQL
Responsibilities
Lead complex cross-organizational projects involving several Data Scientists; Define and implement models to uncover patterns and predictions; Identify business needs and align with key stakeholders; Provide guidance, training, and mentoring to less experienced staff; Develop clear presentations for senior decision makers; Maintain proficiency within the data science domain by keeping up with technology and trend shifts.
Seniority
Senior, hands-on IC with team leadership
