Product Marketing Specialist – Medical Journals
Core
Develop and execute strategic marketing programs for a portfolio of scholarly medical and nursing research journals to drive author engagement, readership, and subscription revenue.
Role type
Product Marketing Specialist (Medical Publishing)
Builds
Marketing campaigns, subscription renewal programs, and digital assets for scholarly journals
Domain
Medical publishing and academic research
Deliverable
product features
Required skills
Strategic marketing planning, multi-channel campaign management, subscription renewal program management, budget forecasting, data analysis, copywriting, cross-functional collaboration
Preferred skills
Experience in publishing industry or academia, familiarity with Smartsheet and Adobe DC
Technologies
GA4, Smartsheet, Adobe DC, Canva, Microsoft Office Suite, Domo, Jasper
Responsibilities
Develop and implement marketing plans for diverse journal portfolios; Plan and execute multi-channel marketing campaigns and events; Lead the global journal subscription renewal program; Manage promotional budgets and campaign calendars; Track and analyze key marketing metrics to gauge campaign performance
Seniority
Mid-level, hands-on IC