Senior Product Marketing
Core
Drive innovation and market relevance for Wolters Kluwer's Digital Solutions portfolio serving Professionals, Enterprise, and Public Sector clients.
Role type
Senior Product Marketing Manager
Builds
Digital solutions for the Publishing division
Domain
Publishing / Digital Solutions
Deliverable
product features
Required skills
Strategic marketing, market analysis, go-to-market planning, omnichannel campaign management, storytelling, project management, CRM and marketing automation, AI marketing tools
Preferred skills
Master's in Marketing/Communication, 5+ years experience, fluency in English (C1), travel flexibility
Technologies
Eloqua, Microsoft Office, AI-based marketing tools
Responsibilities
Conduct market analyses to define value propositions, set sales budgets and commercial targets, design and execute omnichannel marketing plans, coordinate agencies for campaign materials, monitor campaign performance metrics, support sales channel training
Seniority
Senior, hands-on IC
