Senior Manager – HIV Community Marketing
Core
Develops and leads Allied Healthcare Professionals (AHCP) personal and non-personal promotional brand strategy and builds field-ready materials for Community Liaison teams to engage healthcare professionals and community-based providers.
Role type
Senior Manager, Community Marketing
Builds
Personal and non-personal promotional content, Plan of Action (POA), and unbranded disease education materials for HIV therapies.
Domain
Pharmaceutical / HIV Treatment & Prevention
Required skills
Strategic planning, project management, cross-functional leadership, budget management, regulatory compliance, analytical tools, stakeholder management, KPI tracking, agency management.
Preferred skills
Pharmaceutical sales, marketing research, therapeutic area knowledge, direct-to-patient experience, advocacy/community health systems experience, managed markets experience.
Technologies
Complex analytical tools, marketing automation platforms, project management software.
Responsibilities
Develop AHCP brand strategy aligned with campaigns; build and execute Plan of Action for CL field teams; manage external agencies and internal cross-functional partners; create promotional tactics and unbranded disease education; secure internal approvals for marketing materials; analyze brand opportunities and provide recommendations; manage marketing budgets and timelines; establish and track KPIs.
Seniority
Senior, hands-on IC with management responsibilities
