Associate Director, US Lifecycle Marketing – Immunology
Core
Translate Immunology brand and indication-expansion strategy into HCP-ready marketing tactics, digital assets, and field enablement materials for new disease indications.
Role type
Senior IC lifecycle marketing director (pharma)
Builds
HCP-facing digital experiences, iCVA content, sales training materials, and promotional collateral
Domain
Pharmaceutical / Immunology
Deliverable
product features
Required skills
HCP engagement strategy, cross-functional leadership, budget management, MLR/regulatory navigation, agency/vendor management, data-driven campaign optimization
Preferred skills
Immunology/Rheumatology domain expertise, specialty sales organization support, omnichannel marketing, pharmaceutical launch experience, MBA
Technologies
iCVA platforms, AI-enabled content tools
Responsibilities
Sequence launch tactics and assets for HCP readiness, co-create branded/unbranded digital experiences, develop field training resources, guide agency partners, lead asset progression through regulatory review, analyze HCP touchpoint performance
Seniority
Senior, hands-on IC