Sr Manager, Marketing
Core
Develop and execute HIV marketing programs for core products (B/F/TAF) to drive growth and maintain leadership in the China market.
Role type
Senior Manager, Marketing (Pharmaceuticals)
Builds
Marketing campaigns, promotional materials, and O2O hybrid activities for HIV therapies
Domain
Pharmaceuticals / HIV therapeutics / China market
Deliverable
product features
Required skills
Pharmaceutical marketing strategy, cross-functional collaboration, stakeholder management, project prioritization, competitor intelligence analysis, data interpretation, external agency management
Preferred skills
Sales experience, Medical or Public Health degree background
Technologies
Microsoft Excel, PowerPoint, Word
Responsibilities
Develop and execute HIV promotion programs for core products; Cooperate with Medical, Sales, and cross-functional teams to implement marketing strategies; Lead projects with external agencies for program development and measurement; Establish relationships with key stakeholders; Develop promotional materials and tools; Monitor competitor intelligence.
Seniority
Senior Manager, hands-on leadership
