Senior Director, HCP Promotions, US HIV Treatment Marketing
Core
Lead HCP promotional strategy and execution for a leading HIV treatment brand, driving healthcare provider engagement and adoption of therapies.
Role type
Senior Director, HCP Promotions (Marketing Leadership)
Builds
Integrated HCP communication strategies, campaigns, and field execution plans for HIV treatment brands.
Domain
Life Sciences / HIV Therapeutics / Pharmaceutical Marketing
Deliverable
product features
Required skills
Strategic brand leadership, HCP engagement strategy, cross-functional collaboration, team leadership and development, commercial execution, market insight and analytics, vendor/agency management, regulatory compliance knowledge, senior stakeholder influence.
Preferred skills
Advanced degree (MBA, MS, PharmD, PhD), HIV therapeutic area experience, pharmaceutical sales experience, market-leading brand experience, budget management, data-driven decision making.
Technologies
None stated
Responsibilities
Lead HCP promotional strategy and integrated customer engagement strategies; Develop and execute HCP communication campaigns across personal and non-personal channels; Partner with Sales Leadership to inspire field teams and support business performance; Collaborate with Medical Affairs, Market Access, Analytics, and Regulatory teams; Lead and develop a high-performing marketing team; Establish and monitor KPIs for promotional effectiveness.
Seniority
Senior Director, strategic leadership and team management
