Senior Director, Medical Affairs Technology Lead - Engagement Strategy
Core
Lead the integration of web platforms, Salesforce Marketing Cloud, and field medical CRM capabilities into a unified engagement technology strategy for Medical Affairs to coordinate compliant interactions with Healthcare Professionals (HCPs) and stakeholders.
Role type
Senior Director, Medical Affairs Technology Lead - Engagement Strategy
Builds
Unified digital engagement operating model and technology roadmap for Medical Field CRM, Global Web Experience, and Orchestrated Engagement Capability.
Domain
Pharmaceutical / Life Sciences / Digital Engagement Technology
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Veeva Vault CRM configuration and governance, Salesforce Marketing Cloud (SFMC), enterprise CMS (Sitecore), consent management (OneTrust), team leadership, strategic roadmap planning, vendor management, change management, AI tool integration (Digital Assistants, predictive analytics), global regulatory navigation.
Preferred skills
MBA, omnichannel orchestration experience, MSL workflow knowledge, building new teams from scratch, executive presence, operational rigor.
Technologies
Veeva Vault CRM, Salesforce Marketing Cloud, Sitecore, OneTrust, Digital Assistants, AI recommendation engines.
Responsibilities
Define and evolve the multi-year technology roadmap for CRM and digital engagement; lead the integration of web, SFMC, and field CRM into a unified strategy; manage strategic vendor relationships for Veeva, Sitecore, and SFMC; partner with Medical Affairs and cross-functional stakeholders to align technology with regional operating models; lead user adoption and change management for a global field user base.
Seniority
Senior Director, hands-on IC with people management