Senior Local Marketing Manager
Core
Develop regional product strategy and marketing plans to drive market share growth and achieve sales targets for life-science therapies.
Role type
Senior Local Marketing Manager
Builds
Regional marketing strategies, integrated digital campaigns, and operational plans for therapeutic products
Domain
Healthcare / Life Sciences
Deliverable
product features
Required skills
Strategic thinking, market analysis, project management, cross-functional collaboration, KOL engagement
Preferred skills
Consulting background, healthcare industry experience, regional market experience
Technologies
Integrated digital marketing tools, market analysis frameworks
Responsibilities
Lead market planning process based on data analysis, conduct market research on competitors and brand positioning, engage and maintain relationships with national Key Opinion Leaders (KOLs), coordinate with Sales and Medical teams, execute regional projects and activities with measurable tracking, develop regional training and update sales materials
Seniority
Senior, hands-on IC
